The Thing About Cars is a talk-show podcast about cars and the people who drive them. We have a six-year track record of producing almost-weekly podcasts on any number of topics that cover car and automotive-tangential topics. Additionally, we’re the only car/automotive podcast that includes women as regular contributors for every episode we’ve published.
Over the next twelve months, The Thing About Cars (TTAC) will turn more of its effort towards video/television production.
We are looking for a Marketing / Social Media Intern to work with us. The Intern will work on a semester-long project focused on market research and developing new audience targets for The Thing About Cars. Specific tasks might include: researching potential marketing partners, reaching out to sector influencers, defining portions of marketing strategy, and implementing portions of marketing strategy (including updating social media channels and producing marketing assets if necessary).
Who we are looking for:
Strong writing skills are required.
You are interested in some element of the automotive world.
You’re not afraid of Hootsuite or Buffer.
You’re not afraid to bring new tools and tricks to the table.
You are highly motivated, dependable, and like to work collaboratively with a team.
You bring creativity and initiative to the table, along with strong organizational skills.
What we can offer:
A $500 stipend is available.
The Thing About Cars will cooperate towards fulfilling any college course credit requirements.
Remote working environment with regular 1v1 meetings for the duration of the internship.
A host of networking opportunities.
We would love to hear from students of all majors.
If this sounds of interest:
Please Contact Us and send a note outlining your automotive interests along with a link to your resume and a writing sample (on dropbox or something similar). A phone number will help us get back to you more quickly. Thank you!
The display of registration status on cars is a funny thing, in both senses of the word. The humble license plate, number plate as they call it in the UK, or just plain ‘tag’ as many Americans call it, goes back almost as far as the automobile itself and serves multiple purposes. They show not just the mere fact that the vehicle is registered, but also where and indirectly, to whom. The original and most important purpose of the numbers on each plate was to make identification in case of collisions quick(er) and easier(er). And while recent technological developments have made this last function easier than ever, the plates themselves haven’t really changed that much. They’ve usually been made of metal, been emblazoned with a number, and displayed on one or both ends of the vehicle. The first one was issued in France in 1893, and the first plate-requirement in the United States was issued by the state of New York in 1901, although it was up to the vehicle’s owner to furnish the plate, which could be made of metal or leather. Can you imagine how much style privately-produced leather plates would have today? Just imagine the ones that would have adorned those cowboy-Cadillacs that had bullhorns mounted on the grille and used silver six-shooters for door-handles. What is probably the oldest still-current vehicle registration number in the USA was issued by Massachusetts and was the number 1, issued in 1903 to a Frederik Tudor, and the number is still held today by one of Tudor’s descendants.
In 1931 Pennsylvania changed things forever by issuing the first personalized license plate, and as of 2005, 3.83% of the 242,991,747 privately registered or commercially owned vehicles in the USA had a personalized or ‘vanity’ plate. In 2007 Virginia had the highest rate of them at 16.2%, and Texas had the lowest at .5%. I had one of the plates in that half-percent in Texas in 2007; more about that later.
It is likely that personalized plates have been making people scratch their heads in puzzlement from the very beginning. Reasons vary, such as saying something that only the bearer knows the meaning of, or having to abbreviate a lot due to limited character-spaces available, working around an idea that’s already taken, or saying something in a language not common to the region. Then there are the offensive ones. Every state has the authority to deny an application for a personalized plate if it doesn’t meet certain standards of decency. I haven’t been able to find out when or where the first instance of this was, but there have also been several cases in which a state had to revoke a plate because the offensive nature wasn’t immediately obvious when the plate was approved. One interesting example happened in 2015 in Texas where they revoked 370H55V. I sort of wonder how that one slipped past them. Others only might be offensive, such as one from California that has been passed around the interwebz that says IS♥ED. It’s a likely guess that the applicant was trying to say ‘is loved,’ but the interwebz being the great distiller of human nature that they are, postulated that it might mean ‘I sharted.’ Most of us wouldn’t want to proclaim something like that on our plate, but as they say, it takes all types.
Some plates make bold proclamations, like one seen many years ago that said FASTRNU. I wonder what effect this had on any speeding-citations the owner may have received. Or less-bold proclamations, like ITCBTSY. Some make bold proclamations in a self-deprecating way, like the Charger Hellcat I once spotted wearing MPG LOL. Some are obvious things, like MY BMW or 57CHEVY. Some are less-obvious, like one my dad had in the 1980s that said DOHC. That one adorned his ’74 Alfa Romeo Berlina, a small sedan that anybody who isn’t into cars wouldn’t assume much about, but which was unusual among compact cars in the USA at the time for having a Double OverHead Cam engine. This was actually his second-choice; he wanted ALDO but that was already taken. Dad’s name wasn’t Aldo but the car’s was, named after the funny little Italian man in the TV ads for Cella wines that were running in those days. Dad liked naming his cars; he also had a Sunbeam Alpine at the time that wore HENRI (which wasn’t Dad’s name either, for the record). He had another Alpine that he called Henrietta but I can’t recall whether or not he’d put a shortened version of that on a plate. Another less-obvious one was on a Lotus Elise I used to see around Atlanta, which read OMG BBQ. You’re probably reading that as ‘Oh My God Bar-B-Q,’ but you’d only be half-correct. I overheard the owner explaining it at a cruise-in once, and as it went, back when he was pondering the purchase of an Elise he was dating a girl who was constantly telling him that he shouldn’t make such an impractical purchase. He got tired of hearing that, broke up with her, bought the car, and got a plate that stands for “Oh My God, Bitch, BE QUIET!”
At the time I’m writing this, there’s a picture going around on social media of a Maserati with a plate that says DUZ18E5. People younger than Gen X probably won’t get it. A year or two ago in Kansas City I saw DOOMBGY. Doom buggy? And a mini-van somewhere with SWGR WAGN. I suffered some eyeroll when I figured that one out. Another famous picture that’s been passed around the interwebz is of a Virginia plate that comes with the slogan ‘kids first’ across the bottom, and the person ordered it with EAT THE in the character spaces. That’s not as bad as the ones who have A55 RGY on plates from states that have something round like a peach or orange in the middle of their designs. Somewhere out there there’s a Lamborghini Murcielago with NO MURCI. How terribly clever. But not as clever as 6UL DV8.
I’ve had two personalised plates. Years ago when living in Texas I had a motorcycle that I thought deserved one. It was one of the classic air-cooled BMW twins in black with white pinstripes, and a previous owner had fitted a sporty fairing with a matching paint-job. The look of the thing reminded of Batman for some reason, so I got a plate for it that said BATBYK, the spelling the result of only six characters being able to fit on it. The Lotus I own today came with a plate that said YELOTUS, a name given by a friend of the previous owner because the car is painted yellow. It’s too good to not hang onto.
Keep your eye open for those interesting plates out there on the road. They’re lots of fun!
I have heard a story (probably untrue) that the city we know as Atlanta, after having been known previously as Marthasville and Terminus, was eventually re-named Atlanta as part of a plan for a pair of railroad hubs on both US coasts. The name Terminus came from the railroad history, as the city was a major railroad hub from the beginning. Pacifica was to be the western hub but it was never established, as the story goes. The modern city of Pacifica, near San Francisco, wasn’t incorporated until 1957. It was never a railroad hub but it is popular with surfers. But that’s another story. This story is about a much smaller Pacifica, but like the railroads I mentioned, it made coast-to-coast travel possible although on a much more modest scale.
My wife Jennifer has a grandmother and other extended family in Spokane Washington, which has become one of my favourite places to visit. I always look forward to getting up into that fresh air of the Inland Northwest, a beautiful region that feels so delightfully different to the southeast where I’ve lived most of my life. Sometimes I just can’t get enough of the volcanic rock and blue spruce that define the landscape up there. And in March of 2021 we found ourselves making a trip to Spokane, but it wasn’t the usual getaway vacation. This time the focus was getting Grandma moved into a different apartment at the senior facility, and because the new apartment was smaller, we’d be bringing some of her stuff home with us.
It all started with a chair. It’s not an antique, not particularly valuable, not significant in any way that the rest of the world would care about, but Jennifer always liked it. It’s a little glider-type rocker, the seat suspended above the base on a quartet of links that allow the occupant to rock in a nearly straight back-and-forth motion rather than the pronounced arc of a traditional rocker. It’s made of wood, probably in the 1970s, has a fairly traditional style with spindles in the backrest, comfy cushions, and a matching ottoman that also glides. It’s super-comfortable, and Grandma had promised it to Jen when the time came that she wouldn’t have use for it. And since the new apartment didn’t have much space for extra furniture, that time had come.
We’d been anticipating the need to get the chair down to our house in the ‘burbs of Atlanta for some time, and I’d looked into various shipping options but none proved to be practical. Then I remembered that thanks to the road-warrior nature of my dayjob, I have a stupendous pile of airline points, hotel points, rental car points…rental car points…that was it. I reserved a minivan at the airport in Spokane, to be returned no more than ten days later at Hartsfield-Jackson Atlanta International Airport, our point of departure, and where my car would be parked in the meantime. After returning the van I could drive home, nice and easy. I used points for all of the travel and lodging, making this a really affordable trip: fuel for the van would be the biggest expense. As the saying goes, I love it when a plan comes together!
After a year of life being interrupted by Covid-19 we were both looking forward to this, even if it wasn’t going to be all fun and relaxation. Due to Covid we wouldn’t be staying with Jen’s aunt and uncle as usual, so I booked a room at the downtown Holiday Inn Express. With the flight booked as well, we were ready. We’d fly up to Spokane, stay for probably four nights then hit the road for Atlanta, approximately 2400 miles away. I’d taken a week off work with the understanding that I might need to extend by a day or two, although the extension proved un-necessary. I’m really good at playing it by ear so the stops along the way weren’t planned in advance, probably a good idea since some of the places through which we’d be passing were still in the last part of winter. And we didn’t know how well that van would work for us or how long we’d feel like driving on any given day, plus I wanted to have a full day at home before returning to work to allow for returning the car and getting everything unloaded and sorted, the kitties out of boarding, the laundry done, the usual post-travel stuff.
The day before departure was the day that the reality set in that we’ll be away. Not just the packing, but we also had to drop our three sweet kitties at boarding. Their absence from the house the night before departure is always sad, but then morning comes and we’re in the groove. Get ourselves up and ready, drive down to the airport, get parked, get through security, find some breakfast and our gate, get boarded, and finally relax for a bit. Change aircraft in Houston, stop again but stay aboard in Sacramento, then the home-stretch to Spokane. Plenty of good western scenery to see from thirty thousand feet, at least when the clouds aren’t in the way. Then we land in Spokane. It’s a sunny day, the temperature is perfect, and the rental car clerk is friendly. This trip is definitely off to a good start!
I was expecting to be handed the keys for a Dodge Caravan, the usual work-horse in that segment of the rental car fleet. And I would have had no complaints about a Caravan; I’ve driven them many times in my biz-travels and found them to be excellent companions for long miles. Easy to drive, lots of room for obnoxiously tall people like me, and generous space to haul stuff. Not the most exciting vehicle, but endearing in its own way for sure. But no, I was instead handed keys for a Chrysler Pacifica, a decidedly more up-market ride. This trip was getting better and better!
Introduced as the replacement for the Town & Country van for the 2017 model year, the Pacifica is the latest generation of the minivan genre invented by Chrysler in 1984, a revolution that would change the face of family-hauling as we knew it, an epic leap forward from the station wagon as well as being yet another successful variation of Chrysler’s superbly versatile K platform. Those first minivans were small and basic by today’s standards, but it didn’t take long for them to grow into roomier, more luxurious vehicles and today’s Pacifica is proof positive of how successful that revolution was. It’s a real starship as seven-passenger vehicles go, with touchscreens and copious USB sockets and powered doors and seats that can disappear into the floor to make a HUGE flat-decked cargo space. There are plenty more cool features too, and ours was a nicely-equipped 2021 model, the styling refreshed for this year. The thing looked great as it shone in the sun on the lot at the airport. It was nice and new and had a mere 1300 miles on the clock, which we’d triple by the time we were done with it. In addition to all the luxurious features it also had the Pentastar V6, a popular engine used in a surprising range of vehicles including Jennifer’s Challenger and even several vehicles not produced by FCA/Stellantis. This engine is relatively economical when treated gently and makes plenty of power when you put some foot into it. Perfect for what we had in mind.
When we arrived at the hotel we got another nice surprise: we’d been given an upgrade to one of the really snazzy suites, a welcome place to conk out after full days busy with all the things we needed to get done. Over the next few days we got Grandma moved, and we wound up with more stuff to take home than just the chair- good thing our Pacifica had such generous gobs of space! A second chair and several boxes of various stuff got added to the cargo. We also took the time to do our usual Spokane stuff- see the pretty neighbourhoods and scenic views, daily walks in Manito Park, Breakfast at Frank’s Diner, afternoon tacos at Señor Froggy, etc. We also spent a wonderful evening with Jen’s aunt and uncle and some of the cousins, and we were given more stuff to take home with us: an old upright console-style radio from the 1930s, and a bronze bell that Jen’s dad had stolen from a US Navy ship in Alaska several decades ago- thankfully the statute of limitations has most likely expired by now, but our cargo space had not quite expired and we were able to fit them into the load.
The timeline I planned worked. By the end of Tuesday everything was done and we were ready for The Big Drive. We stopped by the local Costco and gathered a good load of snack foods, as no proper road-trip would be complete without them! We spent our final night in the hotel then rose before the sun to get some miles behind us. Half an hour down the road we passed Coeur d’Alene Idaho, which we visit just about every time we’re in Spokane. Beautiful scenery, and the hiking trails on Tubbs Hill are one of our favourite ways to spend a few hours. But no stop this time, as the sun was just breaking the horizon and we wanted to get as far as we could on the first day to prevent being rushed at the other end of the journey. I’d never been east of Coeur d’Alene, not that there’s much more Idaho before reaching reaching the Montana state line, but I’d also never been to Montana. It was a great introduction, as the scenery along I-90 was impressive with snowy mountains and conifer forests. By late morning we were ready for a stop for food and fuel, so we did just that in Missoula. Seemed like a charming town, and we saw a decent piece of it since the Waze app decided to take us on a scenic route from the off-ramp to the restaurant.
Crossing Montana was enjoyable. The snowy mountains were with us most of the way and ever so slowly got smaller and smaller, the sun shone all day, and by mid-afternoon we’d reached Billings, where Jennifer lived for a few years of her childhood. We saw the house where her family had lived as well as just cruising around a bit and taking in the town. Billings had charm too. We could have stuck around longer and seen more, but it was too early to call it a day and there weren’t a lot of places ahead to choose from for stopping for the night, so on we went.
The speed limit drops to 75 mph as you enter Wyoming.
I clearly remember having that thought and pondering how unusual that sounds to an outsider to the region. 70 Is the fastest we see in the southeast, and the nearest place with a higher limit is the far side of Louisiana. The speed limit dropped but the snow, which had disappeared from the scenery as we crossed Montana, returned, covering the rolling hills. There was plenty of it to crunch through at one scenic overlook along the Bozeman Trail. We were ready to stop for the night by the time we reached Gillette. One thing I found amusing is that three of the cities I’d been in that day -Gillette, Billings, and Spokane- had all been host in different years to my motorcycle club’s annual International Rally. I’d attended the rally in Gillette, making this my second visit to the city.
The next day we left Gillette and not long after that, we were able to spot Bear’s Lodge in the distance, more famously known by the name that the white man gave it, Devil’s Tower. I wish we’d had time to take a diversion and see it up close. I did visit while attending the motorcycle rally in Gillette years earlier and I remember really enjoying the walk on the trail that circles it. Soon after that we were in South Dakota, another state I’d never before visited. The Black Hills and Mount Rushmore were close by but again, the diversion would have cost us too much time and it wasn’t really the right season to see much anyway. We also passed by Sturgis, home of the biggest annual event in the universe for Harley-Davidson fans, but from the highway it looks like just another town. As with Wyoming, snow returned to the scenery in South Dakota and thinned somewhat over the better part of 400 miles that it took to reach the eastern end of the state. Somewhere along the way we saw signs for Wall Drug, a well-known landmark. It was only about two minutes off the highway and we were due for a leg-stretch, so we took the exit and checked it out. Spoiler alert: it’s not really worth stopping for. What started out many years ago as a sleepy little small-town pharmacy that gained fame by offerring free ice water to passers-by in the hot summer is now a mini-mall of tourist kitsch. Thankfully it wasn’t very crowded thanks to being the off-season for tourism. Jennifer napped much of the way across South Dakota, a good lazy drive for a passenger to do just that. Somewhere along the way I spotted signs for the Corn Palace, but decided to skip it.
At the other end of South Dakota we turned south at Sioux Falls. It had been cloudy most of the day but the sun was starting to come out, and the snow disappeared for the last time as we neared the southeast corner of South Dakota. Interstate 29 goes right down the middle of a pointy appendage at this corner, then enters Iowa at Sioux City and follows the ‘west coast’ of Iowa (the bank of the Missouri River) all the way to the Missouri state line. As far I know, Iowa is the only state to have such ‘coasts’ entirely define both its eastern and western boundaries. We spotted the Omaha skyline to the west, and stayed with 29 until reaching Kansas City Missouri and deciding to stop there for the night. We found a really yummy barbeque place for dinner and got to see a little bit of KC’s charm before reaching our hotel. Kansas City is a bit of an unknown to outsiders but during a business visit last year I was pleasantly surprised at just how much charm it has in the older neighbourhoods near downtown. A college sports team was checking into the hotel just ahead of us, and thankfully the desk clerk gave us a room that wasn’t right below them.
Our departure from the northern plains also marked the return of the Left Lane Bandits: those idiots who insist on staying in the passing lane despite moving more slowly than most or all other vehicles and refusing to move aside to allow for proper passing on the left. The most egregious LLBs often have Florida plates on their cars for some reason. We saw none anywhere before Missouri; all the drivers up until that point were courteous and respectful of the proper use of highway lanes. I was behind the wheel until this point, but leaving Kansas City Jennifer took a turn for a couple hundred miles until she had to take a phone call. From here to home it would be increasingly familiar territory for me, having driven all of these roads in the past year, the last few hundred miles being a regular part of much of my business-travels. We stopped for lunch a little before St. Louis at a Lion’s Choice restaurant, a regional chain of roast beef sammich places. They forgot to put the Provel cheese on mine, but I didn’t feel like going back through the drive-through and making them make another one. Oh well. Waze took us around the south side of St. Louis, more direct but not as good for views of the Arch as you reach the Mississippi River.
Across the river and we’re back in the eastern US. Smaller states, more trees, familiar. The road took us through the southern tip of Illinois, then down past Paducah and through the western tip of Kentucky. Not long after that we passed Nashville, our route going right past the Grand Ole Opry’s big modern facility, which is right next to the Bavarian Bierhuas that Jen and I enjoyed visiting a couple of years ago during a motorcycle club rally nearby. Then down through the middle of Tennessee, then things get more interesting than most Interstate highways. I-24 goes up a mountain ridge, getting curvy as it climbs, then just south of Monteagle the northbound and southbound sides diverge from each other for a few more curvy descending miles then rejoin at the bottom. A few miles later it crosses the Tennessee River at Nickajack Lake, then enters Georgia, then three miles later turns back up into Tennessee again, past Lookout Mountain (SEE ROCK CITY), along a big bend in the Tennessee River then into Chattanooga before passing over another high ridge before splitting toward either Knoxville or Atlanta. We felt our stomachs rumbling and exited into Chattanooga for a bite. We found a good little pizza-place and satisfied those rumblings, then Jen took the wheel again. It wasn’t as late in the evening as we expected it to be by this point in the journey so we decided to knock out the final stretch and sleep in our own bed that night rather than spend one more night on the road. Home at last.
The next day we unloaded the van then used it one more time to spring the kitties free from boarding. Oh, the trauma they suffer there, poor things! I think they were more glad than we were to be back home. After that I took the van down to the airport and relinquished it with some melancholy in my heart. It had performed admirably and delivered us in comfort. How much comfort? In three straight days of 800 miles each, I didn’t feel the slightest lumbar discomfort or butt-ache. Heated seats and steering wheel, good audio system- and we got lucky with that, since even though I didn’t order access to the Sirius XM satellite radio, it was turned-on anyway and that saved us from total boredom through some of the more desolate stretches. Say what you will about minivans, but this one was nice enough that I wouldn’t object to driving it every day. We definitely liked the Pacifica! And if you’ve ever wondered how rental cars with plates from the far side of the continent wind up at your local airport, now you know.
Lotus was and is more than just the Esprit that I had fallen in love with. The first Lotus was a trials car, a stripped-down and modified Austin Seven (the British equivalent of the Ford Model T), that a young engineer named Colin Chapman built in 1948 for amateur competition on rough, unpaved courses. Why Chapman called it Lotus is a secret that he took to his grave, although rumour has it that his now quite elderly widow knows- and she won’t tell. Within ten years Chapman had gained a reputation for building small, lightweight race cars that enjoyed plenty of success. Chapman had had some brief time in the Royal Air Force before setting down the road of motorsport, and from aviation he retained the philosophy that light weight is the most important attribute for excellent performance. Any race-driver will tell you this: more power helps you in the straights, but less weight helps you EVERYWHERE. The racing cars of Team Lotus became a force to be reckoned with in Formula One, seeing many victories, constructor’s championships, and six World Driver’s Championships starting with with Jim Clark in 1963 and ending with Mario Andretti in 1978. It is worth mentioning that in 1965 Clark became the only driver ever to win both the F1 World Championship and the Indianapolis 500 in the same year, and he drove Lotus to both titles.
It also wasn’t long before Lotus began to produce small, lightweight sports cars for the road. The early offerings were very basic cars, built to handle superbly and do little else. They were sold only partially assembled as a way to dodge taxes on new cars, earning Lotus a ‘kit-car’ reputation that would prove difficult to shed in later years. But that was part of Colin Chapman’s genius: he knew how to work around challenges, even if those challenges were rules or laws. Some of his race cars employed some really creative means of dodging the rules too, such as the Formula 1 Type 88 with its twin-chassis design that evaded rules meant to remove ground-effect cars from competition, or the clever windscreen of the Esprit that used a very slightly steeper angle in the middle of the glass than at the A-pillars to meet European regulations while still retaining a low, rakish profile.
It was Chapman’s gift for unorthodox means to achieving goals that got the Esprit into The Spy Who Loved Me. Shortly after the Esprit’s debut, Chapman heard that a James Bond film was in the planning stages, and he figured that an appearance in a Bond film would do wonders to promote the car (he was correct, of course!), and rather than try to make a pitch to the producers, he simply left an Esprit parked along the curb outside the offices of Eon Productions Ltd., the company that makes the Bond films. The rest is history, and the white Esprit with its submarine-tricks went on to become a cultural icon: being consistently rated as one of the most memorable movie-cars of all time, and being the subject of both admiration and jokes.
But Chapman didn’t do it alone- he hired lots of talented people such as Ron Hickman, Oliver Winterbottom, Mike Costin, Keith Duckworth, Mike Kimberly, Tony Rudd, and many others. The company succeeded and 18 years after Chapman built that first trials-car, Lotus acquired a defunct WWII airfield in Norfolk as the site for a new factory, where the company is still based today and is currently undergoing the largest expansion since the factory’s beginning. Despite many rough moments in the past, Lotus is now on the verge of a very bright future both as a manufacturer and as an engineering firm that counts a who’s-who list of other manufacturers as its clients. Lotus has also made a strong commitment to the future, having announced that the replacement for the Elise/Exige that is in development will be the final Lotus to be powered solely by an internal combustion engine, and Lotus has also formed a partnership with Warwickshire University to build a technology centre to develop the cars of the future.
But I knew next to nothing about any of this at age 13 when I fell in love with Lotus. The following year, Colin Chapman would be dead from a heart attack at age 54. For a kid just discovering a marque that was already legendary despite it being younger than my parents, Chapman’s death hurt. But Chapman had built Lotus into something not just bigger than himself, but better.
If you’ve listened much to The Thing About Cars, you’ve probably gathered that I’m a Lotus-enthusiast. How did I get to be one? The story goes back to my childhood. I’d loved cars ever since my earliest memories and it was a love I shared with my father, with whom I spent so much enjoyable time in the garage ever since I was able to hold a tool. But my enthusiasm for Lotus in particular began at age 9.
It was the summer of 1977 and my family was visiting some aunts and uncles in the Cleveland Ohio area. We had gone into the nearby shopping mall for reasons long-forgotten, and it was in that mall that I saw something that would leave a lasting impact on my life, even if I didn’t know this at the time. Outside the movie theater, there was a car parked right there inside the mall- and it wasn’t just any car, but a very low, sleek, sharply-angled wedge of a car, and it had a velvet rope around it. It must have been something special! It certainly looked unlike anything I’d ever seen, and it captivated me. Its appearance was pure, powerful mystique. I was so taken that I don’t even remember seeing any names on it. As I stood and stared, probably slack-jawed with wonder, this slightly older kid standing next to me said, with goofy enthusiasm, “This car can go underwater!” He also added that it was from a movie he’d just seen playing in the theater behind us, and he pointed to the lobby display, which showed helicopters and submarines and scuba-divers and a smartly-dressed guy holding a pistol, and a beautiful lady slinking up to him. None of it made any sense to me, including the image of what looked like the same car but with dive-planes instead of wheels. And I remember trying to get a look into the wheel-wells to see how the planes stowed and deployed. You probably know what the movie was: The Spy Who Loved Me. At that tender age I’d never heard of James Bond and didn’t know a thing about any of it, but it would only be a small handful of years later that I would be a complete nut about James Bond, and I watched the Bond films on the ABC Saturday Night Movie every time they came on. Somewhere along the line I learned that that spellbindingly alluring car was a Lotus Esprit. It was the first time I’d ever heard of Lotus. The car in the mall in Cleveland was silver or metallic grey as I recall, so it couldn’t have been in the movie- it most likely was borrowed from the local dealer for cross-promotion.
In 1981 two things happened. One was that an Esprit was on the cover of the January issue of Road & Track, to which my father had a subscription. I usually devoured the magazine in one sitting as soon as it came in from the mailbox, and the cover-story was no ordinary Esprit…if you can call an Esprit ‘ordinary!’ It was the new Turbo Esprit, which carried numerous improvements over the Series 1 and 2 cars, and it looked like PURE SEX to my 13-year-old brain- and four decades on, I still think so! In addition to the mechanical improvements that had been made to the car, there were also some cosmetic upgrades including some aero-stuff on the outside and a fabulously plush leather interiour. The car on the cover of R&T was a stunning dark metallic blue with red leather, and a set of red and silver stripes to commemorate Essex Petroleum, which was the main sponsor of Lotus’ Formula One team at the time. I was SMITTEN by that car!
The other thing that happened in 1981 was that the new Turbo Esprit appeared in For Your Eyes Only, the latest installment of the James Bond movies. Q hadn’t issued 007 a car since the Esprit two movies earlier in The Spy Who Loved me, and as rough on equipment as 007 is, I can’t blame him. Unlike in TSWLM, this time the Esprit saw very little action: a white Turbo Esprit does a little slow driving, gets blown-up, then comes back in a gorgeous metallic reddish-copper colour, drives in the snow a little, and that’s it…total time onscreen, less than a minute. Disappointing for sure, but in an age in which a movie was the only place to see such a car moving at all, it was exciting! 1981 Cemented the Esprit into my brain as the sexiest car around.
Over the next few years my car-geekery would lead me to love and have fantasies about many different cars, but the Esprit was always the first love and the ultimate fantasy. It never failed to capture me with its abundance of mystique and allure, a rare and exotic spirit that a small-town boy like me could never even dream of capturing. Or could I?