More Miata Madness:

As we continue with Bob Hall’s history of co-designing the original MX-5 Miata, we find out: What car Bob refuses to design in the future. Why “Designed in California” is a positive message about a cars and other products to the global audience. Concept cars: why we see some in production and why some just fade away. What the difference is in marketing a car and selling a car. What does Miata mean? How certain market segments of car designs boom and then go bust as others market segments become popular. What will your future EV sound like, how will you charge it and where will that power come from? What lurks in a Volvo’s underpinnings? What is Bob Hall’s dream (Frankenstein) car and what are his literary aspirations? Thanks for listening?

Shameless plugs: Minis, VTEC’s, and Nashes, oh my!

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Much ado about Miatas:
We are joined by Bob Hall, one of the founding fathers of the original MX-5 Miata. Among the unique questions that are answered: What pricing number is considered lucky in Japan and China? Why was the original Miata priced higher than it needed to be and why did the price point help Mazda sell more of them? How did Japanese car models in particular end up on a 4 year product refresh cycle? How much cargo can you fit in an MX-5? How simplicity adds elegance and profit? All this and much more in this first of a two part episode with Bob Hall.

Shameless plugs: 1978 Toyota Corollas. 1960’s Lotus’, maybe all of them. Emma Peel.

We welcome your support via Patreon and your questions and feedback via our website.

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